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Monday, November 13, 2006

SEO Services, What To Look For

Search engine optimization has evolved into a competitive,
growing industry. There are plenty of hoaxes and scams on the
web. It seems that as the Internet grows more complex, so do the
scams. Choosing an effective company can be quite a challenge.
There are many factors to consider when hiring an SEO service.
This article gives advice on how to select a credible website
optimization service.

Assess the services and credibility of the SEO company. Customer
service is always the key factor that one should look at. There
are many ways of assessing an SEO service. One can try to
inquire by placing a call or by sending an email to the company.
Depending on the courtesy and time of response, you can
initially assess its customer service. Does the company provide
an "about us" page on their website? A reputable online business
will provide an informative look at the personal side of their
company and who they are. Look for other company details such
as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There
are many factors to consider when optimizing a webpage. Search
engines use different algorithms and their spiders can vary. Any
SEO company that guarantees the #1 position in the search
results should be avoided. A legitimate company will be straight
forward and honest and will tell its clients that no single
company can give a guarantee of the top positions in the search
results. A desireable SEO service should also provide reports
and details regarding the standing of a client's website. They
will be able to track the developments of their clients website
in terms of keywords, links and their rankings in the major
search engines.

A customer testimonial can provide a valuable insight when
assessing a company's credibility. A satisfied customer is
always a good indication of the effectiveness of a company's
operations and will always be the most valuable piece of
information about its integrity. If possible try to locate and
contact people who have received benefits from hiring an
optimization service or at least try to validate the
testimonials.

It's important to consider the cost of website optimization.
Keep in mind a higher price does not necessarily mean the
expensive services are more effective than the less expensive
ones. The optimization rates companies charge may vary greatly.
Search engine optimization is a trial and error process which
requires research, hard work and dedication. Make sure the SEO
service is primarily involved in search engine optimization and
does not treat it as a sideline.
 
Author: James Day

About the author:
Article written by the CEO of: http://www.submit-site.org/
 

              

posted by Jason M. Michaels at

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