Keywords In Page Title For SEO
It is recommended to use keywords in page titles itself. This
title tag is different from a Meta description or keyword tag,
but it's and important onsideration for your overall page
optimization.
Whatever text one places in the title tag (think keywords and
theme here) will appear in the title bar of browsers when they
view the web page. Some browsers also append whatever you put in
the title tag by adding their own name, as for example
Microsoft's Internet Explorer or OPERA.
The actual text you use in the title tag is one of the most
important factors in how a search engine may decide to rank your
web page. In addition, all major web crawlers will use the text
of your title tag as the text they use for the title of your
page in your listings. This, much like a headline in a
newspaper, invites the reader along with setting the topic and
theme.
If you have designed your website as a series of websites or
linked pages and not just a single Home Page, you must bear in
mind that each page of your website must be search engine
optimized. The title of each page i.e. the keywords you use on
that page and the phrases you use in the content will draw
traffic to your site.
The unique combination of these words and phrases and content
will draw customers using different search engine terms and
techniques, so be sure you capture all the keywords and phrases
you need for each product, service or information page.
However, make sure you do not keyword stack, or keyword spam.
The most common mistake made by small business owners when they
first design their website is to place their business name or
firm name in every title of every page. Actually most of your
prospective customers do not bother to know the name of your
firm until after they have looked at your site and decided it is
worth book marking.
So, while you want your business name in the title of the home
page, it is probably a waste of valuable keywords and space to
put it in the title line of every page on your site. Why not
consider putting keywords in the title so that your page will
display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding
the stop words like 'and', 'at' and the like is crucial in
search engine optimization.
title tag is different from a Meta description or keyword tag,
but it's and important onsideration for your overall page
optimization.
Whatever text one places in the title tag (think keywords and
theme here) will appear in the title bar of browsers when they
view the web page. Some browsers also append whatever you put in
the title tag by adding their own name, as for example
Microsoft's Internet Explorer or OPERA.
The actual text you use in the title tag is one of the most
important factors in how a search engine may decide to rank your
web page. In addition, all major web crawlers will use the text
of your title tag as the text they use for the title of your
page in your listings. This, much like a headline in a
newspaper, invites the reader along with setting the topic and
theme.
If you have designed your website as a series of websites or
linked pages and not just a single Home Page, you must bear in
mind that each page of your website must be search engine
optimized. The title of each page i.e. the keywords you use on
that page and the phrases you use in the content will draw
traffic to your site.
The unique combination of these words and phrases and content
will draw customers using different search engine terms and
techniques, so be sure you capture all the keywords and phrases
you need for each product, service or information page.
However, make sure you do not keyword stack, or keyword spam.
The most common mistake made by small business owners when they
first design their website is to place their business name or
firm name in every title of every page. Actually most of your
prospective customers do not bother to know the name of your
firm until after they have looked at your site and decided it is
worth book marking.
So, while you want your business name in the title of the home
page, it is probably a waste of valuable keywords and space to
put it in the title line of every page on your site. Why not
consider putting keywords in the title so that your page will
display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding
the stop words like 'and', 'at' and the like is crucial in
search engine optimization.
Author: Jon Rognerud
About the author:
Jon Rognerud is a recognized authority on the subject of SEO,
and has spent over 10 years developing websites and marketing
solutions at companies like Overture and Yahoo. His website,
About the author:
Jon Rognerud is a recognized authority on the subject of SEO,
and has spent over 10 years developing websites and marketing
solutions at companies like Overture and Yahoo. His website,
http://www.microsaw.com, provides a wealth
of informative articles, resources, tips and free downloads.
of informative articles, resources, tips and free downloads.
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